I just got mine today so I haven't used it much but I've already noticed a few things.1) It is NOT memory foam.2) The brand on the one I got is Gorela, NOT BestComfortSo, those are the false marketing practices.As for it seemingly like it is highly likely to break quickly. I just noticed that some other people mentioned that it broke in a few weeks. Some said the back broke out some said it stopped locking when you adjusted it. I myself opened the zipper on the thing and noticed that there is NOTHING except for foam holding the foam to the metal frame.I can easily see the foam breaking and coming free from the supports pretty easy with even normal usage. I could see it happening immediately if you are rough with it.As for the locking mechanism breaking, I personally don't plan on adjusting it much.I'll update if it ends up breaking. But, in the mean time; I just recommend being gentle with it to anyone that wants to buy it.I got this because I work with small children and have to sit on the floor a lot. But I’m old. Bad back and replaced hip.I can sit in this for MUCH longer than I can sit on the floor. And when I flatten it out, it’s a great nap spot for a little one.Would give 5 star but it really needs to be a little higher for some neck support. It is comfortable though, nice and soft.Very pretty, thick cushioned squares and many back adjustments.Really nice for my 5 year old!Comfortable and adjustable chair. I got this for the kids to watch tv and play games on. They actually fight over it. The adjustable back has no exposed springs or metal which makes me more comfortable knowing they will not get hurt adjusting this chair. There are many levels of adjustment as well as the option to have it lay flat and just sit on top of it.Could be more comfortable and sturdy.Not real memory foam, stuffing is made of recycled foam and cardboard bits. It smelled like bad plastic.